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MEET LOT 52 MARKETING

  • Practical Expertise: Proven strategies that simplify marketing and drive real results.

  • Flexible Support: On-demand expert advice—no long-term commitments, just the help you need.

  • Tailored Solutions: Every strategy is built around your unique business goals and challenges.

Amy LaFrance, Founder of Lot 52 Marketing – Marketing Consultant and Small Business Growth Expert

Amy LaFrance

Founder and President of Lot 52 Marketing

With 25+ years of experience, Amy LaFrance has led marketing strategies for Fortune 500 brands like Verizon, Johnson & Johnson, and The Coca-Cola Company. She has spearheaded multi-million-dollar campaigns, launched award-winning initiatives, and driven measurable brand growth across industries.

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At Lot 52 Marketing, she brings big-brand expertise to small businesses—delivering tools, strategies, and hands-on guidance to simplify marketing and unlock growth.​​

LinkedIn

DECADES OF EXPERIENCE

Amy LaFrance Senior Promotion Manager and Brand Manager at The Coca-Cola Company. Marketing Strategy
Marketing design and execution led by Amy LaFrance during role at Revlon
Senior Account Director Amy LaFrance
Marketing Event led by Amy LaFrance during tenure at Momentum Worldwide
VP at Momentum WW, part of IPG
GMR and Momentum Amy LaFrance part of Omnicom
Promotion Manager Amy LaFrance at Johnson & Johnson
Led philanthropic programs Amy LaFrance during tenure at Eventive Marketing
Marketing lead Amy LaFrance during tenure at Eventive Marketing and GMR Marketing
Marketing and Promotions lead by Amy LaFrance during time at ConAgra Foods
Led NCAA March Madness programs at Momentum WW for The Coca-Cola Company
Multiple large scale campaigns led by Amy LaFrance during tenure at Civic Entertainment Group
National Promotions led by Amy LaFrance for Johnson & Johnson Beijing Olympic Games
Sponsorship campaigns led by Amy LaFrance during tenure at Eventive Marketing
Marketing program led by Amy LaFrance during tenure at Momentum Worldwide
Marketing Strategy by Amy LaFrance during time at Eventive Marketing
Amy LaFrance Partnership Lead for Super Bowl program with The Coca-Cola Company National Promotion Manager
Event promotion campaign led by Amy LaFrance during tenure at Momentum Worldwide
Sponsorship campaigns led by Amy LaFrance
Amy LaFrance VP, Account Director at Momentum Worldwide

PROVEN RESULTS

"Amy and the Brand Blueprint made me think about my company in an entirely new way!" A. Nokes, CEO, Necessity Bags

"I have never seen anything like the Brand Blueprint in the market! H. Cardillo, VP, Storia

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